Your journey

Understanding our approach to fees

By removing the upfront cost barrier, we help you access the expert guidance you deserve. Explore our example-based charges, designed to reflect different goals, levels of wealth, and approaches to investing.

No initial fee

when you take an ongoing service from us

100% of our clients who use our ongoing service say that working with us has or will help them achieve their goals.

Unfortunately, many people miss out on the life-changing benefits of financial advice because of the high initial fees.

That’s not right.

So, we’ve decided to remove initial fees for anyone who chooses our ongoing service, saving an average of £17,365.*

How our fees work in practice

We provide a full, transparent breakdown of all costs. This includes the fees for the investment platform and the underlying funds.

While this may look different, it results in no hidden surprises, giving you a clear picture of every charge associated with your investment.

You can opt for a one-off service, paying an initial advice fee without ongoing support. Alternatively, with our ongoing service, you’ll receive regular reviews of your financial circumstances, and you’ll continue to benefit from our advice and its advantages over time.

What does the ongoing service include?

If you choose to receive an ongoing service, no initial fee is charged.

Our ongoing service includes:

  • Independent chartered financial planning and advice
  • Full financial advice on your current circumstances, and when your circumstances change
  • Portfolio design based on long-term strategy
  • Analysis and access to your investment platform
  • Investment fund charges
  • Intergenerational planning
  • Regular reviews of your financial plan
  • Adviser access whenever you need guidance.

The average total cost of the ongoing service is between 1.5% and 1.6% per annum of assets under management.

Charges apply only to the assets Bluecoat manages for you, not your total wealth.

To show what this can look like in practice, here are some example scenarios.

Example 1

David – £400,000 under management

  • Ongoing fee: 1.5% of £400,000 = £6,000 per year (≈ £500 per month)
  • Breakdown (all included within the 1.5%):
    • Adviser service & financial reviews: ~1% = £4,000
    • Investment platform fee: ~0.20% = £800
    • Underlying fund charges: ~0.30% = £1,200
    • Initial fee of £3,750 is offset – no upfront cost. No initial fee is charged, saving David £3,750

Service David receives:

  • Annual financial review with his adviser
  • Protection planning
  • Investment risk analysis and planning
  • A long-term investment portfolio built to align with his financial plan
  • Basic cashflow modelling
  • Appropriate tax and income planning
  • Investment rebalancing twice a year
  • Access to our platform, Bluecoat Hub

Ongoing support if his circumstances change.

Example 2

Emma and Tom – £900,000 under management

  • Ongoing fee: 1.5% of £900,000 = £13,500 per year
  • Breakdown (all included within the 1.5%):
    • Adviser service & two in-depth reviews: ~1% = £9,000
    • Platform fee: ~0.20% = £1,800
    • Fund charges: ~0.30% = £2,700
  • Initial fee of £7,000 is offset – no upfront cost. No initial fee is charged saving Emma and Tom £7,000.

Service Emma and Tom receive:

  • Annual financial reviews to keep their strategy on track
  • Protection planning
  • Investment risk analysis and planning
  • Detailed portfolio performance reporting against their long-term goals
  • Portfolio structured to align with their financial plan and to mitigate tax liabilities
  • Adviser-led adjustments if major life changes occur
  • Investment rebalancing every quarter
  • Access to our platform, Bluecoat Hub
  • Appropriate tax and income planning
  • Strategic cashflow planning
  • Intergenerational planning.

Example 3

Alex and Sam – £1,800,000 under management

  • Ongoing fee: 1.5% of £1,800,000 = £27,000 per year
  • Breakdown (all included within the 1.5%):
    • Adviser service & quarterly reviews: ~1% = £18,000
    • Platform fee: ~0.20% = £3,600
    • Fund charges: ~0.30% = £5,400
  • Initial fee of £10,000 is offset – no upfront cost. No initial fee is charged, saving Alex and Sam £10,000.

Service Alex and Sam receive:

  • A minimum of an annual review with a senior adviser
  • Strategic protection planning
  • Access to our platform – Bluecoat Hub
  • Investment risk analysis and planning
  • Bespoke reporting, aligned to her 10-20 year wealth goals
  • Portfolio structured to balance growth, security, and flexibility
  • Adviser involvement whenever major financial decisions are needed
  • Investment rebalancing every three months
  • Appropriate tax and income planning
  • Advantage cashflow modelling
  • Advanced planning – including expert knowledge in technical investment
  • Intergenerational planning – multi-generational approach where appropriate.

These examples are based on an average client and products. The planning and advice will vary between clients. The actual cost of the total advice may be higher or lower depending on your attitude to investment risk and products required.

*Financial Conduct Authority (FCA) research shows that the average initial fee charged by financial advisers is 2.4% of the amount they invest, which, in the case of Bluecoat Wealth Management clients, averages £723,000.

Bluecoat Wealth Management
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.